úkata an Online Huaracheria Store – Selling Only the Finest Mexican Huarache SandalsPosted: March 11, 2013
Presenting úkata, Huarache Blog’s online store selling rare Huarache designs crafted by the most skilled artisans.
The name úkata means ‘craft’ in Purepecha an ancient language from Central Mexico where Huarache Blog began. Fittingly the indigenous Mexican Purepecha are considered the finest craftspeople in Mexico and are especially well known for their weaving abilities.
úkata hopes to offer readers around the world the opportunity to wear and experience the best Huaraches. Unique footwear where both footwear and leather are handcrafted, in some special cases by the same artisan. Timeless footwear design that has been made the same way by the Huarachero and his family for 2, 3 and sometimes 4 generations.
úkata aims to support Huaracheros by selling their Huaraches in periods of low sales and in limited quantities, so as not to disrupt any existing trade which they maintain with existing long term retail partners.
Talented Huaracheros who are being sidelined by the rise of branded factory footwear, increasing costs of leather and the declining prices of the local Huarache market. úkata will promote their craftsmanship to a global audience with the long term objective to help elevate the craft of Huaraches by selling only the finest examples. Increasing exposure and demand for high quality Huarache design to encourage highly skilled artisans continue refining their craft and grow their business, hiring employees and passing down their Huarache making knowledge to future generations.