IX Style – Huaraches for Clean Water

IX Style is a new socially conscious fashion brand that currently sells Mayan style Huaraches, while donating 15% of profits to provide clean drinking water to Guatemalan communities that have none.

IX  pronounced “eeks”, is the Mayan word for water.

Started earlier this year,  IX Style will turn 15%  profits to affiliated charities in Guatemala that run projects which create water filtration systems and wells. Not only does this initiative aim to offer a healthier life, but also to reduce the time spent collecting precious water from distant sources. Thereby providing people with more time to study, or work and a better chance to break the poverty cycle.


ix Huaraches

For more info check out the IX Style website HERE


A few weeks ago Bill Gates mentioned the importance of prioritizing the development and distribution of technology for basic things like “child survival” in the third world, over the projects of global connectivity proposed by Mark Zuckerberg and Google.

Although its hard to side with his point of view because essentially all help is good help. From the comfort of our smartphone interconnected world its also hard to imagine the daily hardships endured by about 90% of the world’s population. Its hard to imagine the hours spent walking for miles just to collect dirty water, or fire wood to cook with. How can anyone find time to study, work and least of all surf the web, when so much time is dedicated to the most basic needs?

And just the other day when I wanted to add a Huarachero to the online  The Huarache Directory, surprisingly he told me he didn’t have a phone, let alone access to the internet. It never occurred to me that the average daily wage in Mexico is about US$4 per day, which means that some Mexicans are working for even less (like many people around the world). So assuming the internet will one day penetrate to the deepest and remotest parts of the planet, the question is will those living there be able to afford access to it?

GuaraVans – Huaraches in Art

Ulises Matamoros Ascención is said to be one of a few Contemporary Mexican Artists that explore and express indigenous themes in art.

Indigenous themes in Contemporary Mexican Art are often avoided, because they are seen to relate to the Muralist Art Movement from the 1920’s and 1930’s. The exact reasons for this I don’t yet know, but I suspect it might be the strong nationalistic message of the Mexican Muralist Movement which many indigenous groups don’t identify with, or the inaccurate representations of liberated indigenous people common on Mexican Murals from the 20’s and 30’s.

Exploring the value of symbol, in his work titled ‘Guaravans’ from 2009, Ulises Matamoros Ascención compares Huaraches with branded sneakers. He explains that both have the same value in use, but that Huaraches do not have a symbolic value like branded sneakers, especially in indigenous cultures where they are primarily used.

Ulises Matamoros Ascención-GuaraVans – 2009

Guaravans also expresses the notion that within a capitalist culture things no longer have a connection with their functional origin, claiming that “nothing is real, everything is hyper”. Essentially that nothing is authentic. His perspective reminds me of my often mentioned Malcolm Mclaren’s social critique on ‘authenticity vs a karaoke culture’.

For more information visit Arte Ulises Matamoros

Air Flight Huarache™

Via Found in Mom’s Basement

Adidas Originals Huaraches by Jeremy Scott

For Spring/Summer 2012, Jeremy Scott has designed a footwear line for Adidas Originals that includes one heavily inspired Huarache design.

I hope his Huichol Huarache inspiration gets a mention somewhere, maybe in the press release or the name of the model.

16.05.2012 Edit – In a Spring/Summer 2012 footwear collection that celebrates footwear culture with various ‘Mashups’ including Cowboy Boots and Creepers, unfortunately the Adidas Jeremy Scott MEGA SOFT CELL SANDALS make no reference to their creative origins as Mexican Huarache Sandals.